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Marketing Tips
Posting your images on your website is the biggest marketing thing you can do. Once you post the photos, your customers will bring their whole family, friends, and even co-workers to your site to check out their photos. This provides more exposure than an endless marketing budget. Remember: Post for only a short period of time: 14 to 30 days – portraits and sporting events Or 30 to 60 days- senior portraits and weddings. This allows more time for couples honeymoons and more site hits for senior portraits. Offer a discount the first week or so: For example, 10% off any order placed in the first 7 days. Give them a reason to go to your site right away and get a good deal. Add some specialty items: Chances are your customer has a zillion 4x6 prints. Do they have a stretch canvas, metallic print, or canvas bags, sports posters or magazine covers? Give them something to get excited about. Give your customers a reason to bring others to your site: Wedding Photographers- Tell your couples that for every $100 the guests order online, you will add an extra page to their wedding album. You will increase exposure of your site and orders – the photographer that shared this idea with us gets $700-$1800 per wedding, and then sends a nice thank-you note with a coupon for a family portrait that he reports gets great return. A lot of photographers think posting online and an in-studio sales presentation is an either or situation. We feel they are missing one of the main reasons to post – MARKETING! Take this approach instead: Continue to present their photos to them in studio, don’t even mention the web until they are walking out your front door. Then say thank-you for your order and by the way, I will post these images on my site for two weeks so you can show your friends and family. What did you just do? You essentially handed them a stack of brochures and told them to pass them out to all the people they know. (But without the cost and confused look on their faces). There are many other ways to use your website to help and here are a couple: Mr. and Mrs. Smith: You are great customers and you and your family have done so much for my company. From now on, use this code number: SMITH15, and you will receive 15% off all online orders from now. Thanks again for your business. Hi Mrs. Miller, I love your facility and the gardens out back are wonderful for pictures. I was the photographer last weekend for the Smith’s wedding and wanted to come in and introduce myself and let you know I took some great shots you may want to put in your photo album that you use for your brides. Here is a code number to give you some free photos at my site www.example.com. All I ask is if you like my work, you will recommend my services. There are other ways to use the code and gift certificates: Code Numbers can be used with % off or dollar amount off and will stay valid until disabled. Gift Certificates are used as a given dollar amount. Your customer can make separate purchases and the system will keep track of the amount left for you. Keep in mind your website is not any different than another storefront: Treat it like one, and you are in business to make money and be successful. With that said, try not to do only the cheapest things. Otherwise your customers will be only the cheapest. That will make it very hard to overcome. To get more exposure in the marketplace: Once you secure a job, the web is the best way to get your customers to market for you. Post their work, make a show of their images and show it online only for awhile… If they want to watch it or show it off, they go to your site. Rules to live by: 80% of clients go with the first person they speak to, so be sure to:
Credit Cards are Vital:
Online Advertising Resources One of the things the search engines like is finding relevant links from multiple places to your website. It gives your website more legitimacy in the view of the search engines. MorePhotos provides free listings on any or all of the following sites:
vertio.net MorePhotos sponsors vertio.net interviews for our customers. Customers that use this service find that their websites have higher standings in the search engines. You can show your expertise with a radio interview on your website. Your interview will help your website visitors better understand your products/services and your expertise. You will receive a professional keyword rich text transcription of your interview for inclusion into your website. Once the interview is placed on your website, and your site is spidered, the major search engines will "feed" on the keywords from your interview, giving you the competitive advantage. We will provide you with the code to publish the radio show and content on your website. Click here to listen to some vertio.net Interview Examples. Click here for more information. INeedHits Since 1996, INeedHits has been helping businesses boost their website traffic and generate more sales with their affordable search engine optimization (SEO) and search engine advertising services. Click here for more information. Google Advertising Programs Google AdWords
Yahoo! Advertising Solutions Help potential clients find your web site on the Internet. Use Yahoo for sponsored search, local advertising, search submissions, product and directory submissions. LookSmart Advertiser Resources Our Network serves over 500 million queries per day. Scalable solutions reach targeted audiences through a high quality network - with valuable distribution partners and highly competitive CPC prices. LookSmart offers extensive reach and access. Extend your reach with diverse advertising and targeting options with performance-based advertising solutions. What is Pay-Per-Click Service? Sponsored Search
Self-Registration - Search Indexes Below are FREE search indexes that you can submit your web site to. Please note, however, that the search engines specifically say they WILL NOT GUARANTEE that your site will be listed by using the free submission service. They will only guarantee a listing if you use their paid services. Google - Search Index - Free http://www.google.com/addurl.html MSN Search - Search Index - Free http://beta.search.msn.com/docs/submit.aspx Yahoo - Submit Your Site for Free http://search.yahoo.com/info/submit.html |
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Sport photographs courtesy of Contrast Photography and Gaines Sports Photography.
Wedding and portrait photographs courtesy of Jeff Hawkins Photography.
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WdWeb.com | Vertio.net | ProfessionalPhotographySupply.com | LabImages.com | WeddingDetails.com | PartyDetails.com
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