Probably you have heard a lot about online marketing and search engine optimization (SEO), but you may want to ask: what do these have to do with photography?
Good marketing strategies will help get more potential customers and thus bring better profitability. While the truth is, many photographers just let their website marketing slip when they are busy. That is way off beam! Successful marketing is a key factor of a profitable photography website, which will pay off in the long run.
The thing to remember is that the online portion of your business is very important. Here are some photography marketing ideas to help elevate your business performance.
1: Know your target customers. Always remember to get more specific in going after your target market. For example, are you specializing in wedding, portrait, or event photography? Choosing a couple of areas you are passionate about, and focus on the marketing efforts can always help you speed up the growth of your client base and profits. Don’t try to do everything. It’s not possible!
- Have an up-to-date website to showcase your work. Your website should show your photos, which is among the most essential photography marketing ideas. Don’t neglect another important section: blog! A blog helps your website look more professional and will be beneficial to your SEO & Google organic ranking.
- Take full advantage of social media platforms to increase your audience. It is not necessary to explain how important social media is in our daily life, right? Instagram and Facebook are the most influential channels for getting attention through paid campaigns, thoughtful comments, etc.
- Create Google My Business Pages to help improve your exposure. When potential customers search on Google, they often include a location as one of the keywords, like New York portrait photographer. Google will put the business file with this location first. So if you want to improve the chances that people find you on Google, put more effort into optimizing your Google My Business Pages!
- Collect and share customer testimonials. You might have seen this section on websites of different business types. Indeed, sharing customer testimonials is one of the most powerful photography marketing strategies that will work. It will not only help you connect to your audience, but also build trust because people, especially potential customers, prefer to trust the opinions of others. Share them on social media platforms or a specific section of your photography website, you will find it extremely effective!
Bottom line
Photography marketing is an essential part of building a photography business, and it doesn’t have to be very complicated from the beginning. You can always try one or two tips at one time and add more as you go. Always remember: no matter how terrific your photos are, it is website marketing that will showcase your work and get it to appear in the top positions of Google!