Branding and Color: What’s all the fuss?
You have probably heard more than once that it is important to find your “Brand.” Like it or not it’s true. Each one of us is unique and an important factor in any website and logo is taking what we like and conveying it to our viewers. By choosing a color palette for your business, you can incorporate your style into your website, logo and packaging, to create a brand for yourself.
An example of the importance of branding occurred when I was invited to a birthday party by one of my clients. When I had my portrait studio the color palette I used was apple green, chocolate brown and snow white. I delivered prints to my clients in white paper bags, that had green and brown tissue paper dancing merrily out the top of the bag. The day of the party I arrived with a print from one of the client’s sessions as a gift. I placed my gift, wrapped in my white bag with the green and brown tissue, with the gifts on the table. About 5 minutes later I heard, “Oh! I recognize that bag, Kellie must be here. I hope it is a print from one of our sessions.” My client knew I was there before she even saw me. This instance showed me how important my brand was and how I should strive to continue to expand it.
Whether you are a large company or a small studio, your image is vitally important. You may not have the ability to design your own logo or to come up with a color palette. Luckily, you can find others who specialize in these areas. One big component to creating a successful business is to recognize your weak areas and surround yourself with professionals to assist you. There may be a cost involved, but the image of your business is well worth the investment.
Color palette examples:
