This can be a tricky, yet important decision. This is how we advise our photographers.
If you are an established photographer, first try your business name as it is on your card with a .com, .net, or .biz. .com being the best option. If you have a popular name, you might have to get creative by using hyphens such as photo-focus.biz, instead of the standard photofocus.com
If you are picking out your business name and domain name at the same time, it often boils down to 3 good options:
1. Use YOUR name, such as johnsmithphoto.com, smithphotographer.com, etc.
Using your name is the most popular, because most likely, you will be be the face behind the company. I would steer clear from this option if you have a very common name or if your name is very hard to spell. I would gravitate towards this if you are shooting formal parties such as weddings.
2. Use your location for SEO purposes: traversecityphotographer.com
This method is becoming more popular as people are learning more about how to be found online. Think about what people will put into their search engine as they look for a photographer in your area. If it makes sense to use as a business name, it could be a great option
3. Come up with a fun, short, easy to remember name. www.iowafunphotos.com
This makes the most sense if you are focusing on sports photography or if you would like to sell the company some day. www.iowafunphotos.com will be worth more than www.johnsmithphotography.com for resale.
Good Luck! MorePhotos.com is always happy to help you with your domain name purchase. Just give Zack a call at 231.932.0855 x25
