Marketing Through Facebook
image courtesy of tungphoto
We’ve blogged about this before, but this time we’re getting a bit more specific. For those of you using Facebook as a marketing platform for your photography business, you’ve either given up with frustration thinking there’s no ROI, or you’ve been delighted with extra exposure and clients gained as a result of the viral spreading of your brand. For the frustrated, contact us for a Facebook consulting session. For the others, here’s some additional tips you may not have been utilizing yet.
1) “Like” industry specific and related Facebook business pages WITH your business page. When you’re logged into your FB account as a personal user. You’ll slowly develop a reputation as an expert in your field, a contributor, a recognized authority. Here’s how:
*click to enlarge
Using Facebook as a Page
"Like" Industry Specific and Related Organizations & Participate!
2) Tag people in photos from shoots that you post. This has amazing potential! Why? Because, when you tag someone in a photo, everyone that is their friend will get an update in their “news feed” indicating that John Doe has been tagged in Jane Doe Photography’s Album – and that’s a free link to your page. Not only that, but consider this: The friends of that engaged fiance or portrait subject or newly married couple are close to the same age, have similar taste, and might just need your services for their special day or event. Here’s how:
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How to tag photos on Facebook
3) Host a photo contest on PhotoScramble! Why? Because it’s our sister company. O.K. not just for that reason :) When you’re having some type of competition and you post it to Facebook it tends to generate some buzz around your brand. As you announce the contest and link to images from it online, people with share with their friends for votes. In this way your fan base grows and so does local awareness of your brand. Here’s the sign up page:
*click the image to go to PhotoScramble!
PhotoScramble Sign Up Page - Click Me!
O.K., that’s it for now. Need help, contact me!
Thanks for reading. I hope it was helpful.
Drew Warner | SEO Specialist | MorePhotos
