Where is the photography industry headed?
image courtesy of graur razvan ionut
We’re hearing this more and more from photographers; “Every Joe with a DSLR thinks they are a photographer”. Family members of the bride & groom are competing for the business in the wedding photography industry, right? Only they’ll do it for fifty bucks and a six pack. Beats fifteen hundred to three grand in some people’s opinion. What’s more is that the audience sometimes may not be good enough at telling quality pro photos from the amateurs. It’s a fact that DSLR sales are way up as more and more consumers join the craze. There are two ways to look at everything. Doom & Gloom or Opportunity. I like opportunity.
Did you know that 8,100 people monthly Google search the keyword phrase, “photography lessons”? Or that 18,100 people Google search the keyword phrase “photography workshops“? Some others are “private photography lessons“, “photography lessons for kids” and “digital photography classes” – there are dozens more.
If you can’t beat them, join them. Innovate, create, teach. So you can’t stop consumers from buying digital cameras, but maybe you can teach them how to use them. Do you have a local community college in your area? Do you have a studio with a down day during the week? Teach a class. Now you’re the expert. And guess what? Now you may just get hired for some work for one of your pupils – while they are still learning of course. It’s all about connections, and the more you make the better off you’ll be.
So what do you think? Where is the photography industry headed? How’s your business faring in the digital age? Let us know. At MorePhotos, we’re going strong, and we’re here to help make sure you are doing the same; from in-house marketing help & tech support to SEO specialists. We want to work together to keep pro photography alive. I hope this made you think outside the box.
P.S. Need marketing tips? Read our post: Nine Things you can do to Promote your Photography Business on the Web.
