Let’s face it. You’re not the only photography website on the web. 

So how do you stand out from the over-saturated crowd and get exposure for your photography website?

Getting noticed is the single most important thing you’ll do for your photography business. 

Keep reading to learn how to set yourself apart.

  1. Create a Photography Blog on your Website

Why do you need a blog to sell photos online?

There are many benefits to having a maintained blog on your business website.

Here are a few: 

  • It shows your expertise in photography.
  • It will bring more people to your website, and ultimately help convert them into customers.
  • It’ll be easier for clients to find your work. Websites with blogs rank higher in search engines.

The key is to not just post random content. Make sure it is quality content that will serve some benefit to your readers. Address ideas that your customers are curious about. This will keep them coming back for more – and your photos will sell!

2) Sell Photos Online with Social Media

Do you want to get more exposure for your photography business? If so, social media is the way to go. 

Start by creating a Facebook business page, a Twitter profile and a LinkedIn profile. Instagram is also wonderful for photographers because it’s a visual platform. 

Social media is an excellent place to network, attract visitors to your website and get more clients. 

Once you have a blog up and running, put your blog posts on social media to expand your reach. Make sure to post consistently and have your website URL on each platform. 

With over 2 billion people using social media globally, you’d have to be crazy to not take advantage of it!

3) Dare to Be Different

It’s no secret that photographers are on every street corner (and every corner of the web). Ask yourself, what makes your business stand out? 

If you can answer this, you’re well on your way to getting noticed!

If you want to sell photos online, you’re going to have to get creative and take a unique approach. 

This means having distinct branding that sets you apart from the rest.

Another way to stand out is to focus your expertise in one area. Instead of being a general photographer, be a wedding photographer, a styled stock photo photographer or a landscape/outdoors photographer. 

Clients want experts, not generalists. 

Final Thoughts 

If you want to make it in the photography business, you need to set yourself apart from the crowd. 

Only having a website doesn’t cut it anymore. Social media is such a vital tool for any business. You also need a blog that attracts and helps convert your readers into customers as well as quality content that your audience will learn from. Establish your own style to sell photos online. People don’t want drab and boring photography. Produce awe-inspiring images that catch your customer’s eye.

Try to utilize these tips in order to expose your photography business!

What tricks do you use in your photography business to increase traction? Join the conversation in the comments section below!