Looking to become a senior portrait photographer but don’t know where to begin?
It’s easy to get tripped up on the details. Doing senior portraits is a perfect gig, but it can be challenging to break into the market.
Keep reading to learn tips and tricks you’ll need to attract this sought after clientele.
Stay Social
Your target demographic is online constantly. If you want to reach them, you’re going to have to go where they are.
It’s no secret that social media has exploded within the last few years. Teens are almost addicted to their phones.
Do your research and find out which sites they’re on the most. For example, Instagram is extremely popular among high school seniors. Try placing some online ads there and having a strong social media presence on the platform.
Be Part of the Action
Another great way to become a senior portrait photographer is to be part of the action at a high school.
Take photos of sports events. Shoot the art class’ opening night event. You get the idea.
Give a few of the photos away with an option of buying some of them. People will get to see your work and you’ll familiarize yourself with your target audience.
Sponsorship Opportunities
You know that saying “to make money, you have to spend money”? This can be true with your photography business.
While you’re going to spend some money in the beginning, sponsoring events is a great way to get your name out there. Try putting your name on the billboards on the sports field. Or place your name in the playbill for the drama club.
When it’s time to find a senior portrait photographer, your name will be on their mind.
Do a Free Session
Consider reaching out to leadership in the school system for help finding a senior to gift a free session to as a means of generating business.
When you give away a photography session, be upfront with the senior. Tell them you’re looking to break into the market and would appreciate help building your portfolio.
Make sure you ask them to sign a release form that allows you to use their image for your marketing. You never know – it could lead to some good word of mouth advertising too!
Getting Started
Being a photographer is a demanding and rewarding profession. Make sure you continue to focus on your craft. Taking great photos, combined with the tips and tricks above, will help you become a successful senior portrait photographer.
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