{"id":2262,"date":"2017-06-11T18:34:09","date_gmt":"2017-06-11T18:34:09","guid":{"rendered":"https:\/\/morephotos.net\/photoblog\/?p=2262"},"modified":"2017-06-11T18:34:09","modified_gmt":"2017-06-11T18:34:09","slug":"photographer-online-photo-sales-person-sales","status":"publish","type":"post","link":"https:\/\/morephotos.com\/photographer-online-photo-sales-person-sales\/","title":{"rendered":"Photographer Online Photo Sales and In-Person Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many photographers are torn about whether or not to post their photos online or have in-person sales. Let\u2019s start by taking a look at the pros and cons of online sales.<\/span><\/p>\n<p><b>Pros\u00a0of Online-Only Photography Sales<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s the easiest way to get images in front of customers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s a great marketing tool and allows clients to bring their friends and family to your site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your customers can view and order the images anytime and anywhere,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your site will get more traffic, which can cut cost on search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can show off your\u00a0images\u00a0with different products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clients can customize\u00a0products themselves.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The hassle of setting up a time for customers to view photos is eliminated.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shooting big events, such as sports, is easier and more convenient. <\/span><\/li>\n<\/ul>\n<p><b>Cons\u00a0of Online-Only Photography Sales<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can sometimes sell more with in-person sales.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can explain sizes and product choices better in-person.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers miss the added personal touch of meeting with you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can\u2019t give your customers specific options to consider.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After putting this list together, the bottom line as I see it is this &#8211; the best choice is a combination of both sales options. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The perfect scenario is being able to meet with your clients so they can view the images and place their order. After the sale, you can post the images online purely for marketing reasons. You\u00a0may\u00a0still sell some prints after the fact, even though at this point it is not as important since you made the initial sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a website, you need one. Adding a shopping cart feature to your site is very inexpensive, and worth doing! Following these tactics will surely increase your audience and ultimately your sales. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many photographers are torn about whether or not to post [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[202],"_links":{"self":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts\/2262"}],"collection":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/comments?post=2262"}],"version-history":[{"count":0,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts\/2262\/revisions"}],"wp:attachment":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/media?parent=2262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/categories?post=2262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/tags?post=2262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}