{"id":2264,"date":"2017-07-15T18:40:17","date_gmt":"2017-07-15T18:40:17","guid":{"rendered":"https:\/\/morephotos.net\/photoblog\/?p=2264"},"modified":"2017-07-15T18:40:17","modified_gmt":"2017-07-15T18:40:17","slug":"digital-success-series-modern-day-photographers","status":"publish","type":"post","link":"https:\/\/morephotos.com\/digital-success-series-modern-day-photographers\/","title":{"rendered":"A Digital Success Series for Modern Day Photographers"},"content":{"rendered":"

When we first talked about SEO (search engine optimization) for photographers, we only touched on the basics.\u00a0 Main discussion points were page titles, keywords and descriptions.\u00a0 This week, we will get a bit more specific in regard to SEO and cover some things you can do within your site pages (mainly the content – or meat & potatoes of your site), that can greatly help increase your online visibility.<\/span><\/p>\n

1)\u00a0\u00a0\u00a0\u00a0<\/span>Interlinking<\/b>\u00a0\u2013 This simply refers to providing links within the content of your site to other pages on YOUR website.\u00a0 When you do this, it\u2019s important that you use \u201canchor text\u201d that coincides with the keyword phrases you\u2019ve chosen.\u00a0 Anchor text is \u201cnaming a link\u201d.\u00a0 Instead of saying, \u201cto check out our photography forum, click here,\u201d you\u2019d say, \u201ccheck out our\u00a0<\/span>photography forum<\/span><\/a>\u00a0and enjoy all of the benefits of being a member\u201d.\u00a0 The link would then go to the page that you have previously titled, \u201cphotography forum\u201d.\u00a0 Make sense?\u00a0 That anchor text actually reinforces and raises the organic (non-paid) rankings of your target terms.<\/span><\/p>\n

2)\u00a0\u00a0\u00a0\u00a0<\/span>Backlinks<\/b>\u00a0\u2013 These are similar in concept to interlinking, only the links come from other websites to yours.\u00a0 How do you do this?\u00a0 Well, if you know the website owner, you can simply ask.\u00a0 If you don\u2019t, then you can comment on blog posts with links in your comments, submit your site to online directories and\/ or write articles on platforms like Article base, Ezine Articles, HubSpot and Gather.\u00a0 There are dozens of other sites where you can submit original work, you just have to look.\u00a0 Again, anchor text is always a bonus in your links.<\/span><\/p>\n

3)\u00a0\u00a0\u00a0\u00a0<\/span>Social Media<\/b>\u00a0\u2013 Do you live on Facebook or Instagram?\u00a0 Well, you\u2019re not alone.\u00a0 Having a balanced presence on social media platforms can be very beneficial. Just be sure to do it with limitations, eventually have a way to monetize your efforts and send traffic back to your website and blog.\u00a0 \u201cTagging\u201d is something that many photographers are taking advantage of.\u00a0 When you \u201ctag\u201d a client in a photo (with their permission of course), you\u2019re essentially opening up your work to all of their friends, who are likely of the same demographic make-up, and who are perhaps at the same stage in their life (think marriage, babies, senior photos etc.).\u00a0 Here\u2019s an example of a news feed post: \u201cJohn Doe was tagged in Drew Warner Photography\u2019s Album\u201d<\/span>.<\/span><\/p>\n

4)\u00a0\u00a0\u00a0\u00a0<\/span>Blogging<\/b>\u00a0\u2013 This can be of huge importance to the keyword ranking of your website. So, if you have time, try to do it.\u00a0 Search engines see sites with fresh content as more relevant in their respective industries. \u00a0The idea of a blog (or Web Log) is that you are updating followers on the latest news, photo shoots, specials, promotions and more.\u00a0\u00a0 A good rule of thumb might be to start with 2 posts a month. Having a blog also gives you the ability to point links back to your website on a regular basis.<\/span><\/p>\n

5)\u00a0\u00a0\u00a0\u00a0<\/span>Creating Web Pages Around Relevant Industry Partners<\/b>\u00a0\u2013 Let\u2019s say that you\u2019re a wedding or event photographer.\u00a0 Do you have a favorite venue, an organization or company that you do consistent work for or someone that is happy to refer you to prospective clients?\u00a0 A nice technique is to create web pages about some of the locations and organizations you work with regularly.\u00a0 If you title the page accordingly in your meta-data and include some good content, it\u2019s likely that people searching for information on these venues will find your web page in the search results.\u00a0 Bonus for you!\u00a0 Remember, getting a link from this partner is valuable so don\u2019t be afraid to ask.<\/span><\/p>\n

There\u2019s a lot more to SEO than what I\u2019ve covered above, but go ahead and get your feet wet. Feel free to reach out if you need any help!<\/span><\/p>\n

MorePhotos\u00a0<\/i><\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When we first talked about SEO (search engine optimization) for […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,154],"tags":[],"class_list":["post-2264","post","type-post","status-publish","format-standard","hentry","category-online-business","category-seo-for-photographers-2"],"_links":{"self":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":0,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"wp:attachment":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/tags?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}