{"id":2348,"date":"2018-03-15T09:59:28","date_gmt":"2018-03-15T13:59:28","guid":{"rendered":"https:\/\/morephotos.net\/photoblog\/?p=2348"},"modified":"2021-04-15T20:29:08","modified_gmt":"2021-04-15T20:29:08","slug":"successful-portrait-photographer","status":"publish","type":"post","link":"https:\/\/morephotos.com\/successful-portrait-photographer\/","title":{"rendered":"How to Be a Successful Senior Portrait Photographer"},"content":{"rendered":"
It’s easy to get tripped up on the details. Doing senior portraits is a perfect gig, but it can be challenging to break into the market.<\/p>\n Keep reading to learn tips and tricks you’ll need to attract this sought after clientele.<\/p>\n Stay Social<\/strong><\/p>\n Your target demographic is online constantly. If you want to reach them, you’re going to have to go where they are.<\/p>\n It’s no secret that social media has exploded within the last few years. Teens are almost addicted to their phones.<\/p>\n Do your research and find out which sites they’re on the most. For example, Instagram is extremely popular<\/span><\/a> among high school seniors. Try placing some online ads there and having a strong social media presence on the platform.<\/p>\n Be Part of the Action<\/strong><\/p>\n Another great way to become a senior portrait photographer is to be part of the action at a high school.<\/p>\n Take photos of sports events<\/span><\/a>. Shoot the art class’ opening night event. You get the idea.<\/p>\n Give a few of the photos away with an option of buying some of them. People will get to see your work and you’ll familiarize yourself with your target audience.<\/p>\n Sponsorship Opportunities<\/strong><\/p>\n You know that saying “to make money, you have to spend money”? This can be true with your photography business.<\/p>\n While you’re going to spend some money in the beginning, sponsoring events is a great way to get your name out there. Try putting your name on the billboards on the sports field. \u00a0Or place your name in the playbill for the drama club.<\/p>\n When it’s time to find a senior portrait photographer, your name will be on their mind.<\/p>\n Do a Free Session<\/strong><\/p>\n Consider reaching out to leadership in the school system for help finding a senior to gift a free session to as a means of generating business.<\/p>\n When you give away a photography session, be upfront with the senior. Tell them you’re looking to break into the market and would appreciate help building your portfolio.<\/p>\n Make sure you ask them to sign a release form that allows you to use their image for your marketing. You never know – it could lead to some good word of mouth advertising too!<\/p>\n<\/a>Looking to become a senior portrait photographer but don’t know where to begin?<\/p>\n