{"id":265,"date":"2011-03-30T20:29:10","date_gmt":"2011-03-30T20:29:10","guid":{"rendered":"https:\/\/morephotos.net\/photoblog\/?p=265"},"modified":"2011-03-30T20:29:10","modified_gmt":"2011-03-30T20:29:10","slug":"how-to-engage-your-customers-using-facebook","status":"publish","type":"post","link":"https:\/\/morephotos.com\/how-to-engage-your-customers-using-facebook\/","title":{"rendered":"How to Engage your Customers Using Facebook"},"content":{"rendered":"

Hey Photographers -Get Your Creative Gears Turning!<\/span><\/h3>\n

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There are many ways to sell photos online<\/a>, in your studio, and also increase brand awareness about your services while telling people what sets you apart.\u00a0 Getting traffic to your website is just one piece of the puzzle.\u00a0 Another big piece that has emerged and does not seem to be going anywhere soon is engaging your customers in any way possible.\u00a0 Making them part of your business in a sense, part of your daily conversation, has become important to maintaining loyalty while at the same time getting valuable feedback about your business.<\/p>\n

Facebook is a great tool for achieving these objectives.\u00a0 There seems to be 1 of three scenarios regarding Facebook with photographers; they are not on it, they are on it and not using it or they are on it and using it pretty well.\u00a0 I would recommend not using it at all if you don’t have the time to properly maintain it, because a bad or inactive social profile is worse than none at all.\u00a0 If you do realize the potential and are willing to learn how to use the platform to your advantage, here’s five tips that will help you get the most from the experience.<\/p>\n

1) Don’t put too much time into it:<\/strong> Huh?\u00a0 Yep, you heard right.\u00a0 If you’re spending more than 15-30 minutes a day on your Facebook strategy then get back to the basics.\u00a0 Remember to create and link to your own content when you can, be genuine, find industry specific news for your followers and mix it in with information for your fan base.\u00a0 Sell yourself through being a good source of information, the occasional humerus quote and some great photos.\u00a0 If you do that, then you only have to mix in the occasional promotion, contest or giveaway.<\/p>\n

2) Plan your posts in advance: <\/strong>You know those times when you’re having random brainstorms.\u00a0 You’re out to lunch with a friend or picking up your kids from an event or working on a home project and you get good ideas one after another.\u00a0 Next time you feel the motivation and the ideas are flowing, grab a pen and paper and jot them down.\u00a0 Having a rough M-F plan for\u00a0 daily posts will make #1 a lot easier to follow.\u00a0 Of course if more interesting topics come up during the week then it’s fine to replace them.\u00a0 It simply serves as a road map.<\/p>\n

3) Learn from your audience:<\/strong> The more sharing the better.\u00a0 The more information you can get from your client base the better.\u00a0 What do they want?\u00a0 What do they need?\u00a0 What are they willing to pay for?\u00a0 Ask them.\u00a0 It’s that simple.\u00a0 It’s made even more simple with a new feature that Facebook just came out with.\u00a0 Here’s a great blog post on using Facebook’s new question & polling feature<\/a>.\u00a0 Pretty nifty way to get information right from your clients if you ask me.<\/p>\n

4) Utilize what you’ve learned.\u00a0 If people want to see more of your photography, show them that.\u00a0 If response is high to a monthly giveaway, find a way to spread it more or turn it into sales.\u00a0 If your target demographic falls within a specific age group, share occasional information that would interest them.<\/p>\n

5) Remember it’s not about you, it’s about others!\u00a0 Keep that in mind and you’ll start to get more response.<\/p>\n

I hope this was helpful.\u00a0 Feel free to reach out to me with any questions or comments.<\/p>\n

Drew Warner | SEO Specialist | MorePhotos.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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