{"id":850,"date":"2011-04-26T21:46:16","date_gmt":"2011-04-26T21:46:16","guid":{"rendered":"https:\/\/morephotos.net\/photoblog\/?p=283"},"modified":"2011-04-26T21:46:16","modified_gmt":"2011-04-26T21:46:16","slug":"how-to-sell-photos-online-its-an-art","status":"publish","type":"post","link":"https:\/\/morephotos.com\/how-to-sell-photos-online-its-an-art\/","title":{"rendered":"How to Sell Photos Online &#8211; It&#8217;s an Art"},"content":{"rendered":"<p>If you give MorePhotos CEO Mike Connors a call and ask for ideas on <a title=\"how to sell photos online\" href=\"http:\/\/blog.morephotos.net\" target=\"_blank\" rel=\"noopener noreferrer\">how to sell photos online<\/a>, you better be ready to sit back and enjoy the ride.\u00a0 Mike has a bunch of ideas, and a bunch of inspiration to boot.\u00a0 The cool thing is that the team here at MorePhotos has actually built the shopping cart (and tweaked it over the years) from actual photographer feedback.\u00a0 Here&#8217;s a few tips that will help you out, as well as associated MorePhotos system features that make them easy to implement.\u00a0 You should be aware of these and using them if you&#8217;re not already.<\/p>\n<p>1) <strong>Post your event before you shoot it: <\/strong>How is this possible?\u00a0 We created &#8220;coming soon&#8221; events.\u00a0 This way you have the ability to set up an event that is planned, and interested parties can register their email to get an auto notification when the images are live and ready for purchase.\u00a0 Sweet!\u00a0 This is a great way to build excitement for the event and the images yet to come.\u00a0 Here are instructions and a screen screen shot to show you how it&#8217;s done:<\/p>\n<ul>\n<li>In Online Manager go to Event Manager, Events, Add Event<\/li>\n<li>Choose Coming Soon Event, and fill in your event data<\/li>\n<\/ul>\n<h5>(click in for detail)<\/h5>\n<p><a href=\"https:\/\/morephotos.com\/photoblog\/wp-content\/uploads\/2011\/04\/Manager-Features1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-287\" src=\"https:\/\/morephotos.com\/photoblog\/wp-content\/uploads\/2011\/04\/Manager-Features1.png\" alt=\"\" width=\"1344\" height=\"662\" \/><\/a><\/p>\n<p>2) <strong>Discount your event &amp; post for a SHORT time period: <\/strong>Testing this technique in the early days proved a couple different things.\u00a0 For one, it increased sales 30-35% to have events listed for a 3-4 week time period rather than 2-3 months.\u00a0 Secondly, when a discount was added to the equation, say for the first week, 2\/3 of procrastinators (those folks who wait months to order your images), stepped up to the plate and ordered right away to get the savings.\u00a0 To add a discount sheet, simply:<\/p>\n<ul>\n<li>Go to Online Manager, Pricing Manager, Discount Sheets<\/li>\n<li>Add a discount sheet, name it, then click add discount<\/li>\n<\/ul>\n<h5>(click in for detail)<\/h5>\n<p><a href=\"https:\/\/morephotos.com\/photoblog\/wp-content\/uploads\/2011\/04\/Online-Manager21.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-289\" src=\"https:\/\/morephotos.com\/photoblog\/wp-content\/uploads\/2011\/04\/Online-Manager21-1024x504.png\" alt=\"\" width=\"640\" height=\"315\" \/><\/a><\/p>\n<p>3) <strong>Capture the &#8220;last 3rd&#8221;: <\/strong>What&#8217;s that?\u00a0 Good question.\u00a0 In Mike&#8217;s words, &#8220;it&#8217;s the last 3rd of procrastinators who waited too long to purchase.\u00a0 They missed the discount, they missed the active event, and you don&#8217;t want to pay to leave your extra images up\u00a0 just for them.\u00a0 That&#8217;s why we have an <strong>archive feature<\/strong>.\u00a0 When you create an event, simply set a date for it to auto archive.\u00a0 It&#8217;s kind of like hibernating.\u00a0 The images in archive do not count toward your monthly peak image count, and only cost 1 dollar per 1000 images!\u00a0 The kicker is that you can set the tool up to charge the customer a certain amount to get the event out of &#8220;archive&#8221;, then automatically send them a gift certificate for that same amount off of their order, thus increasing the chance of them ordering to get their money back &#8211; plus of course they get your images:)<\/p>\n<p>If you&#8217;re looking into MorePhotos for the first time, visit our <a title=\"client testimonials\" href=\"http:\/\/blog.morephotos.net\/testimonials.asp\" target=\"_blank\" rel=\"noopener noreferrer\">client testimonials page<\/a> and take a glance at our <a title=\"photography website templates\" href=\"http:\/\/blog.morephotos.net\/websitelayouts.asp\" target=\"_blank\" rel=\"noopener noreferrer\">photography website templates<\/a>!<\/p>\n<p>I hope this was helpful.\u00a0 Let us know if you have any questions or  comments.\u00a0 You can also give Mike Connors a call @ 231-932-0855 x 15 to  grab a bit of that inspiration for yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you give MorePhotos CEO Mike Connors a call and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[79,17],"class_list":["post-850","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-how-to-sell-photos-online","tag-sell-photos-online"],"_links":{"self":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts\/850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/comments?post=850"}],"version-history":[{"count":0,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts\/850\/revisions"}],"wp:attachment":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/media?parent=850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/categories?post=850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/tags?post=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}