{"id":851,"date":"2011-05-04T20:23:13","date_gmt":"2011-05-04T20:23:13","guid":{"rendered":"https:\/\/morephotos.net\/photoblog\/?p=303"},"modified":"2011-05-04T20:23:13","modified_gmt":"2011-05-04T20:23:13","slug":"should-you-invest-money-time-or-both-into-seo-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/morephotos.com\/should-you-invest-money-time-or-both-into-seo-search-engine-optimization\/","title":{"rendered":"Should you invest money, time, or both into SEO, search engine optimization?"},"content":{"rendered":"

Many photographers do not have to play the paid SEO game, and here’s why.<\/p>\n

First let’s clarify, the paid SEO game includes such things as Google Adwords, purchasing an ad in the superpages, yellowpages, or hiring a 3rd party to manage these items for you, along with the content of your site.<\/p>\n

\"\"<\/a><\/p>\n

The going rate for a search engine optimization service is about $400\/month for basic service, and some companies won’t let you in the door for less than $20,000 annually.\u00a0 So there is obviously some value for some companies, but should you put YOUR money to getting your site a few notches higher?<\/p>\n

When you look at the numbers, posting an event for proofing and resales on your site can bring in an enormous amount of traffic.\u00a0 If you go to a wedding with 200 people, posting the images for reorders on your site could bring in 150-200 people to your site!\u00a0 Friends of bride and groom are usually the best candidates anyway, and these people are spending a great deal of time on your site looking at your photos.<\/p>\n

Same goes with other genres such as portraiture, seniors, and even sports.\u00a0 Word of mouth marketing is always the best, so give your client a reason to bring their friends and family to your website.<\/p>\n

When it does make sense to play the game? If you rely heavily on destination weddings, corporate photography, photo booths, are just jumping into the game, or are in a VERY competitive area, it’s worth looking into.\u00a0 Everyone should take the time to do the free stuff listed here<\/a>. But if you fall into any of the above categories, you just found a new game to play.\u00a0 If you need a coach to get you started, send an email our way seo@morephotos.com<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Should photographers pay to optimize their search engine results? <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-851","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts\/851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/comments?post=851"}],"version-history":[{"count":0,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts\/851\/revisions"}],"wp:attachment":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/categories?post=851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/tags?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}