{"id":876,"date":"2011-10-19T21:13:49","date_gmt":"2011-10-19T21:13:49","guid":{"rendered":"https:\/\/morephotos.net\/photoblog\/?p=517"},"modified":"2011-10-19T21:13:49","modified_gmt":"2011-10-19T21:13:49","slug":"back-to-business-chapter-13-4-ways-to-intimidate-your-competition-and-win-more-clients","status":"publish","type":"post","link":"https:\/\/morephotos.com\/back-to-business-chapter-13-4-ways-to-intimidate-your-competition-and-win-more-clients\/","title":{"rendered":"Back to Business Chapter 13 ~ 4 Ways to Intimidate your Competition and Win More Clients"},"content":{"rendered":"

A Success Series for Modern Day Photographers<\/span><\/h2>\n

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Last week we talked about surviving this tough market, specifically through sound business practices such as good marketing and superior customer service.\u00a0 This week we are going to ask a very important question that might make all the difference between success and failure.\u00a0 What are you doing that your competitors are too scared to attempt? <\/strong><\/p>\n

Try doing something that makes the competitors think, \u201cThat\u2019s way too much work.\u201d\u00a0 As you know by now, some of your clients, and definitely your competition, have just as new and likely as expensive cameras as you do. Your nice camera does not separate you.\u00a0 Your portable lighting system and other advanced gear might, but anyone can emulate that.\u00a0 The following ideas can set you apart from your competition and give your potential customers a great reason to choose you over them\u2026<\/p>\n

Portrait Photographers:<\/strong> Use Animoto or ProShow to create a stunning slideshow for use during presentation, then sell it<\/a>. We recommend showing off what you consider to be the best video you\u2019ve ever done on your website. Only show your clients\u2019 \u201ctheir video\u201d one time \u2013 and make sure it\u2019s in-person. If your client is allowed to watch the video numerous times, it actually becomes less appealing for them to make a purchase.<\/p>\n

Sports Photographers:<\/strong> Are you setting up a card table to sell images?\u00a0 How about rolling up in a custom trailer that can fold out to accommodate 6 or 10 computer stations that people can use to view and order their images ON THE SPOT? That\u2019s impressive, and That\u2019s intimidation<\/a>.<\/p>\n

Wedding Photographers<\/strong>: Brides are looking for something unique.\u00a0 What do you do that is unique?\u00a0 How about a Photo Booth add-on?\u00a0 Mobile Photo Wall<\/a> takes the photo booth experience and adds a twist.\u00a0 They have had so much success at events; they expect to sell \u201ckits\u201d for other photographers to add to their offerings as a value-added service.\u00a0 Because photographers already have most of the equipment needed, it is an easy way to offer more than your competition, and stay on the cutting edge of new hip technology.<\/p>\n

Video\/Fusion<\/strong>: Most digital cameras these days have some fantastic video capabilities.\u00a0 Get to know these features along with a simple editing solution (iMovie, Pinnacle, Vegas, etc).\u00a0 The possibilities are endless.\u00a0 Your competition is too scared or lazy to do it – are you?<\/p>\n

When you are structuring your services, don\u2019t forget about the intimidation factor – you are in a cut throat industry!\u00a0 The rookies are coming in and stealing the show with cheaper pricing.\u00a0 Get out there and get tough!\u00a0 Try new things!\u00a0 Give us a call to talk to us about more ideas or to share what you are doing that really sets you apart.<\/p>\n

Zack Wessels, Director of Sales and Marketing, MorePhotos<\/p>\n","protected":false},"excerpt":{"rendered":"

A Success Series for Modern Day Photographers Last week we […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-876","post","type-post","status-publish","format-standard","hentry","category-back-to-businss-by-michael-connors"],"_links":{"self":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts\/876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/comments?post=876"}],"version-history":[{"count":0,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/posts\/876\/revisions"}],"wp:attachment":[{"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/media?parent=876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/categories?post=876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morephotos.com\/wp-json\/wp\/v2\/tags?post=876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}