A Success Series for Modern Day Photographers
When we first talked about SEO (search engine optimization) for photographers a couple of weeks ago, we touched on the basics. We talked about (Meta) page titles, keywords and descriptions. This week we want to get a little bit more specific in regard to SEO, and cover some things you can do within your site pages (the content, or meat & potatoes of your site if you will), that can greatly help to increase your online visibility.
1) Interlinking – This is simply providing links in the content of your site pages to other pages on YOUR website. When you do this, it’s important that you use “anchor text” that coincides with the keyword phrases you’ve chosen to title the specific landing page you’re linking to. Anchor text is “naming a link”. Instead of saying, “to check out our photography forum, click here”, you’d say “check out our photography forum and enjoy all of the benefits of being a member”. Then that link would go to the page that you have previously titled, “photography forum”. Make sense? That anchor text actually reinforces and raises the organic (non-paid) rankings of your target terms.
2) Back Links – Similar in concept to interlinking, only the links come from others’ websites to yours. How do you do this? Well, if you know the website owner, you can simply ask. If you don’t, then you can comment on blog posts with links in your comments, and you can submit your site to online directories, and write articles on platforms like Articlebase, Ezine Articles, Hubspot and Gather. There are dozens of other sites where you can submit original work, you just have to look. Again, anchor text is always a bonus in your links.
3) Social Media – Do any of you live on Facebook? Well, you’re not alone. Having a balanced presence on social media platforms can be very beneficial provided you do it with limitations, eventually have a way to monetize your efforts, and send traffic back to your website and blog. “Tagging” is something that many photographers are taking advantage of. When you “tag” a client in a photo (with their permission of course), you’re essentially opening up your work to all of their friends, which are likely of the same demographic make-up, and perhaps the same stage in their life (think marriage, babies, senior photos etc.). Example of a news feed post: “John Doe was tagged in Drew Warner Photography’s Album” (shows photo).
4) Blogging – This can be of huge importance to the keyword ranking of your website, so if you have time – try to do it. The search engines see sites with fresh content as being more relevant in their respective industries. The idea of a blog (or Web Log) is that you are updating followers of your business on the latest news, photo shoots, specials and promotions and more. A good rule of thumb might be to start with 2 posts a month. Having a blog also gives you the ability to point links back to your website on a regular basis.
5) Creating Web Pages Around Relevant Industry Partners – Let’s say that you’re a wedding or event photographer. Do you have a favorite venue? An organization or company that you do consistent work for, or someone that is happy to refer you to prospective clients? A nice technique is to create web pages about some of the locations and organizations you work with regularly. If you title the page accordingly in your meta-data, and include some good content, there’s a good chance that people searching for information on these venues online will find that web page of yours in the listing of results. Bonus for you! Remember, getting a link from this partner is valuable as well so don’t be afraid to ask.
There’s a lot more to it than what I’ve covered above, but go ahead and get your feet wet – and feel free to reach out if you need any help.
