Utilize the discount coupon!
If you want to end up selling your 8×10’s for $20, that is what you should post them for, and if you want, you could give your first clients a discount coupon for any percent off you wish. This way they know the real value of your service, and you mentally prepare them for the next visit they make, when you will be charging your standard pricing.
Post EVERY event online!
Even if it is a small job and your customer already ordered from you, post it online. They have the opportunity to show their friends, family, coworkers, etc, YOUR site with their photos. This type of word of mouth exposure is the most valuable marketing you can receive. Better than any phone book ad, billboard, etc.
Photograph your favorite venues and post them online!
People often search for the venue first. If you are a wedding/event photographer, create a page on your site for posting venues. You will be found by more people and provide valuable info for your clients.
You need a good camera and lens, not the most expensive.
It is important to have good equipment, but some of the most successful photographers have a unique ability to distinguish the difference between a good investment and a new toy. Ask yourself if your new equipment will be able to help you make more money, or are you just keeping up with the Jones? 160 MP? I’ll stick with 8, thanks.
