The last few months we have talked about leveraging your advantages, or using what you have that the new photographer does not have. We talked about making sure you are always sending a thank you and a call to action with each order. We also spoke about wedding photographers using images of venues to your advantage.
This time let’s talk about your past clients. What are you doing with these valuable connections? Many of them want to come back, but just need a a little nudge, a reason to pop back in the studio.
Example: Family Portraits
Keep your calendar from the previous year’s appointments and send a reminder the next year about two to three months prior to that anniversary. Follow up with a phone call a few days after they receive the postcard/ email. Remember that a small amount of work is required to keep your existing clients coming back. It takes much more to earn new business.
Here’s an example letter to get you started.
Dear Michael Connors,
I hope your family has had good health and happiness this last year. It has almost been a year since your family portraits and wanted to send you a reminder to get a date set for this year.
We had a great time working with your lovely family and we would be honored to be the photographer that will keep documenting your family in photos for you and future generations to enjoy.
As a valued client we wanted to offer you $50.00 off the setting fee. Since we took your photos out in the woods behind your house last year we suggest using the studio this year or we could go to (fill in your other favorite location).
We appreciate your business and look forward to seeing the gang again, how is uncle Joe’s foot?
Give me a call and we can talk about the perfect place for your photos this year!
(add Facebook, LinkedIn, Twitter, web address and hours to every correspondence)
Johnny Bob Photography
44444 US Anywhere
222-222-2222
Office hours
Blog post by Michael Connors
