In the Press

New, affordable photo contest software on the market – Driving traffic to non-profits’ websites now easier and more affordable.

TRAVERSE CITY, MI, July, 2010: PhotoScramble is a new, affordable photo contest software that enables not-for-profits and other businesses to create website traffic and buzz for their organization through online photo contests.

Found at photoscramble.com, non-profits can utilize PhotoScramble to integrate a photo contest into their awareness and fundraising campaigns and as a way to raise additional funds. For example, to build awareness of the many ways it helps animals, a local animal shelter can conduct a “Funniest Pet” photo contest, where entrants post an image(s) to the organization’s website, and then funnel visitors to the site by telling all of their friends and family via social media (Facebook, Twitter, etc.) to go to the website and vote for their image. In addition to the increased visits and added exposure to the site, with PhotoScramble, the non-profit has the option to request a small donation, such as $1, to vote for their favorite image as a way to raise additional funds.

“We’re helping organizations gain awareness and raise money by capitalizing on the popularity of camera phones and the ownership of high-quality digital cameras, not to mention social media,” says PhotoScramble President and creator, Michael Connors. “Our goal is to harness the addiction people have for taking, sharing and looking at photographs. The traffic it can bring to a company or non-profit’s website is just phenomenal.”

With PhotoScramble, non-profits can:

  • Increase traffic to their website
  • Generate revenue via online donations and sales of photo gifts, prints, etc.
  • Add interest and flair to an organization’s own social networking sites
  • Allow site visitors to vote for their favorite photo within a contest (and thus encourage viral marketing via social marketing networks)
  • Avoid complex programming; contests are hosted by PhotoScramble’s secure servers.

Photoscramble charges a one-time account set-up fee of $125 (versus the $495 fee of some competitors), making it more affordable than its competitors. It is available in three per-contest pricing options, including a custom version that allows contests to blend seamlessly with an organization’s website and branding.

“People will find that our contest software is intuitive and easy to use, both for the company or organization running the contest as well as contest entrants,” adds Connors. “We offer live support – and the social network sharing feature is amazing.”

PhotoScramble goes the extra mile in bringing additional traffic to a non-profit’s website by providing access to all of their clients’ contests via the PhotoScramble website (though clients can opt out of this feature), making it a “photo contest portal” for hobby and professional photographers. This added “in link” to clients’ sites is one way in which it differs from its competitors.

“Imagine what will happen when an individual posts an image on your photo contest,” says Connors. “You not only get his visit to your site, but all of his friends on Facebook or his LinkedIn contacts he tells to visit your site and vote for his photo – people who have not yet been exposed to your organization’s website.”

PhotoScramble is the brainchild of WD Web, and sister company of MorePhotos, an internet photo sales resource and LabImages, an e-commerce solution for photography labs. For more information, interested parties can go towww.photoscramble.com.